December 12, 2013
By Mike Caccioppoli
Understand this isn’t about politics. This has never been about politics. It’s absolutely fine that MSNBC has a “conservative” voice on the station. No problem at all. The problem is that Joe Scarborough as I wrote in a previous column, is a rat. A no good rat. He happily admitted this on the Steve Malzberg show. If you watch the video you will notice how Malzberg at first thinks that Joe is telling him that he won’t talk poorly about other MSNBC hosts but then Joe tells him that whenever he hears something he doesn’t like from a fellow host, he goes right to MSNBC boss Phil Griffin and tells him that if the offending host doesn’t apologize then he will have to chastise that host on-air.
This no doubt had something to do with the dismissal (enough of this “resignation” bullshit) of Martin Bashir. This is the problem. Griffin and the people above him at NBC Universal and Comcast need to understand that a network cannot be run by a fascist host who thinks things need to be run his way. That he can say anything he likes but everyone else is subject to his approval. Griffin’s many bosses need to know this is no way to run a cable news network. Not only is it unprofessional but it’s incredibly hypocritical since there is obviously nobody looking over Scarborough’s shoulder.
Now the only reason Joe could have such pull with Griffin would be because of the money his sponsors bring into the network. So we must hit him where it counts. If Joe’s sponsors lose money they will jump ship and Joe’s influence will head overboard as well. This is so important because nobody wants all of the other hosts to have to censor themselves to Scarborough’s liking. To my knowledge there is nobody at FOX News who censors the hosts there, so they can say anything (factual or not..usually not) and continue to keep their jobs. They can also spew bile towards Democrats and the President and face no punishment.
We need to keep things on a level playing field so the progressive voice can be strong and unfiltered and have as much influence as the conservative voice. This is so vital to the well being of this country, its survival actually.
MSNBC has lost a good chunk of viewers since Bashir’s dismissal and I want to remind you to sign the petition to bring him back. It doesn’t matter if Phil Griffin doesn’t care (his phone line has been ringing off the hook as well) we still need to have our voices heard.
It’s important to keep this sponsor boycott to the sponsors of “Morning Joe” only. He is the focus of this. You might remember when Joe said that he wouldn’t allow Chris Matthews back on his show till he “shaped up.” Or when he banned Markos from “Daily Kos” from all shows on MSNBC because he mentioned Joe’s dead intern problem. All shows on MSNBC! I wonder how he managed that feat?!
So time and time again we see the grotesque influence that Joe has on all MSNBC programming. It must stop and it must stop now!
The only way this will happen is to hit him where it really counts, his wallet. So please be my guest and tape “Morning Joe” and take note of the sponsors. Tell them you will not buy their products and why.
Together we can insure that the other hosts on MSNBC will one day be able to truly speak their minds.
Then we will have the progressive network we deserve. Remember it’s not about politics, it’s about fairness and freedom.